About:
Drops of Life CBD wanted to build a distinct identity for their FreshGrown TX line. The ask was clear: something unmistakably Texan, playful in spirit, and capable of bridging Texas culture with cannabis culture in a way that felt authentic rather than forced.
Drops of Life CBD wanted to build a distinct identity for their FreshGrown TX line. The ask was clear: something unmistakably Texan, playful in spirit, and capable of bridging Texas culture with cannabis culture in a way that felt authentic rather than forced.
I was the designer on this project at BKGD Creative, and I took inspiration from vintage Western motifs: the kind of ornate, hand-crafted aesthetic you'd find on an old saloon sign or a worn leather saddle. That visual language became the foundation for a brand that feels established in Texas.
Scope:
Branding
Logo Design
Illustration
Packaging Design
Scope:
Branding
Logo Design
Illustration
Packaging Design
Credits:
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Awards:
2023 Silver Addy Award - Package Design
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Awards:
2023 Silver Addy Award - Package Design
