Dry Fly Tester Can
Scope:
Packaging Design
Label Design
Illustration
Branding
Visual Identity
Copywriting
The Challenge:
Dry Fly is a locally owned distillery in Spokane, Washington, that mixes a love of the outdoors, particularly fly fishing, with craft liquor.
Dry Fly was looking for a new label design for the canned cocktails they were testing out. They wanted plenty of white space in the design, so the label could be easily edited as beverages changed, while still standing apart from their existing canned cocktail line.
Packaging Design
Label Design
Illustration
Branding
Visual Identity
Copywriting
The Challenge:
Dry Fly is a locally owned distillery in Spokane, Washington, that mixes a love of the outdoors, particularly fly fishing, with craft liquor.
Dry Fly was looking for a new label design for the canned cocktails they were testing out. They wanted plenty of white space in the design, so the label could be easily edited as beverages changed, while still standing apart from their existing canned cocktail line.
I had the pleasure of designing this addition while working at the Spokane branding agency, The Woodshop.
Dry Fly Tester Six Pack
Full Dry Fly Tester Can Label
The Solution:
The inspiration came from vintage fishing licenses, incorporating black-and-white illustrations, form-style boxes, and bold, stamped-red elements. The design is a tribute to my outdoorsman grandfather, who lived in a cabin in the woods and was a skilled fly fisherman. Many elements in the illustration come from my memory of the gear that littered his living space.
The inspiration came from vintage fishing licenses, incorporating black-and-white illustrations, form-style boxes, and bold, stamped-red elements. The design is a tribute to my outdoorsman grandfather, who lived in a cabin in the woods and was a skilled fly fisherman. Many elements in the illustration come from my memory of the gear that littered his living space.
The design was a departure from previous Dry Fly designs, incorporating new illustrative and stamp-like brand elements into the Dry Fly visual identity.
The Result:
The tester can was released at their distillery in downtown Spokane.
Credits:
Creative Director: Genevieve Alexander
Graphic Designer & Illustrator: Cody Thomas
The tester can was released at their distillery in downtown Spokane.
Credits:
Creative Director: Genevieve Alexander
Graphic Designer & Illustrator: Cody Thomas
