Drops of Life Packaging Refresh
Scope:
Branding
Packaging Design
Label Design
Identity Design
Social Media
Graphic Design
Layout Design
The Challenge:
Branding
Packaging Design
Label Design
Identity Design
Social Media
Graphic Design
Layout Design
The Challenge:
Drops of Life is a premium CBD lifestyle brand rooted in quality and transparency — proudly GMO-free, USA-grown, and third-party tested. Their thoughtfully crafted product line supports a wide range of wellness needs, offering something for every routine. By bringing CBD into a high-end, modern yet feminine realm of self-care and intentional living, Drops of Life redefines what everyday wellness can look like.
When they approached Nerd Box Pilots, they were looking to refresh their brand identity, which at the time was relatively basic.
Drops of Life Gummies
Drops of Life Blue Raspberry CBD Gummies Label Refresh
Refreshed Drops of Life Gummies
The Solution:
I had the pleasure of evolving the brand identity and refreshing several products, including their line of CBD gummies. My team and I also had the pleasure of developing a new line of bath drops that explored a soft evolution of the brand, introducing more delicate elements into Drops of Life's high-end identity.
I had the pleasure of evolving the brand identity and refreshing several products, including their line of CBD gummies. My team and I also had the pleasure of developing a new line of bath drops that explored a soft evolution of the brand, introducing more delicate elements into Drops of Life's high-end identity.
Drops of Life Bath Drops Line
Drops of Life Revive Bath Drop
Beyond packaging, I developed a series of guidelines to help Drops of Life create a more cohesive presence across social and print media. The set of brand guidelines was designed to be easily implemented by their internal team, and ensuring consistency at every touchpoint.
Website Guide from Brand Standards Guide
Social Media Guide from Brand Standards Guide
Results:
Much of the CBD world would not be considered "high-end," and there's a lack of feminine-forward design. The brand identity my team built for Drops of Life is the exception.
Credits:
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Corey Harter
Much of the CBD world would not be considered "high-end," and there's a lack of feminine-forward design. The brand identity my team built for Drops of Life is the exception.
Credits:
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Corey Harter
