Fresh Grown TX Sleep gummy packaging
Scope:
Branding
Logo Design
Illustration
Packaging Design
The Challenge:
Branding
Logo Design
Illustration
Packaging Design
The Challenge:
Drops of Life CBD wanted to build a distinct identity for their FreshGrown TX line. The ask was clear: something unmistakably Texan, playful in spirit, and capable of bridging Texas culture with cannabis culture in a way that felt authentic rather than forced.
One of the larger challenges of designing for a playful cannabis brand is finding a look that is exciting but stays age-appropriate.
FreshGrown Texas hemp flower and pre-roll packaging
Fresh Grown TX disposable vape packaging
Fresh Grown TX Gummy packaging
The Solution:
The Results: I took inspiration from vintage Western motifs: the kind of ornate, hand-crafted aesthetic you'd find on an old saloon sign or a western handkerchief. That visual language became the foundation for a brand that feels established in Texas.
As the brand progressed and FreshGrown TX better understood its different demographics, I introduced a vibrant color scheme for vape products and a black, gold, and silver color scheme for higher-end products.
I was also careful to avoid any imagery that might appeal to children. Rather than leaning on literal, illustrative elements like horses, which tend to draw a younger eye, I explored more abstract, pattern-based motifs like filigree, horseshoes, and hats. The result is a design language that reads more decorative rather than childlike.FreshGrown TX is one of the largest growers and distributors of cannabis products in Texas. The visual language I worked with them to build out made them instantly recognizable in the industry and has greatly contributed to their profits over the years.
Note: Due to Texas legislation, it is no longer legal to sell THC products in the state. FreshGrown TX has since transitioned to THC-free products
FreshGrown TX pattern
Credits:
Company: BKGD Creative
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Company: BKGD Creative
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Awards:
2023 Silver Addy Award - Package Design
