Bagel Bites Unexpected Combinations featuring the Faze Clan
Scope:
Event Branding
Ad Design
Streaming Overlays
Event Branding
Ad Design
Streaming Overlays
The Challenge:
GCN and the team I designed for, Nerdbox Pilots, were frequent collaborators on brand x gaming activations. When GCN brought our teams together for Bagel Bites, the goal was to generate real buzz and build meaningful touchpoints with their audience. They wanted something playful and fun, built for young gamers, a demographic that plays video games and eats Bagel Bites.
The Gameboard
Website
The Solution:
My team worked with GCN to develop a suite of assets for a live-streamed event where gaming influencers and their parents faced off in a series of Bagel Bites–branded challenges—both in-game and in real life. The event was amplified by a playful and interactive social media campaign, with contests and event buzz to encourage audience participation and build excitement across platforms.
I had the honor of designing the game board, which served two purposes: it was the visual reference for the series of events happening across the two-night stream, and it became the visual foundation for most of the collateral we produced.
My team worked with GCN to develop a suite of assets for a live-streamed event where gaming influencers and their parents faced off in a series of Bagel Bites–branded challenges—both in-game and in real life. The event was amplified by a playful and interactive social media campaign, with contests and event buzz to encourage audience participation and build excitement across platforms.
I had the honor of designing the game board, which served two purposes: it was the visual reference for the series of events happening across the two-night stream, and it became the visual foundation for most of the collateral we produced.
Desktop Skin
Ad Graphics
Results:
Entries submitted for custom-branded Bagel Bites prizes: 1,030Credits:
Companies: GCN Gamesquare, Nerdbox Pilots
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Cory Harter
Entries submitted for custom-branded Bagel Bites prizes: 1,030
Total VOD Views: 22,791
Chat Messages: 2,649
Thumbnail Impressions: 1,411,100
Clicks: 40,000
Chat Messages: 2,649
Thumbnail Impressions: 1,411,100
Clicks: 40,000
Companies: GCN Gamesquare, Nerdbox Pilots
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Cory Harter
