Hollisterstier Allergy Products & Supplies Catalog
Scope:
Layout Design
Table Design
Data Organization
Label System Design
Illustration
Layout Design
Table Design
Data Organization
Label System Design
Illustration
The Challenge:
HolisterSteir Allergy is one of the world's leading producers of allergen extracts for allergy treatment products. After nearly a decade of using the same catalog design and in need of a brand refresh, the company approached Nerd Box Pilots to lead the update.
HolisterSteir Allergy is one of the world's leading producers of allergen extracts for allergy treatment products. After nearly a decade of using the same catalog design and in need of a brand refresh, the company approached Nerd Box Pilots to lead the update.
I served as lead designer on the project, building out the majority of the 40-page catalog.
The Solution:
We explored several directions for refreshing the HolisterSteir brand identity, finally landing on a style that's elegant and clean, transforming dense, technical data into something visually engaging.
We explored several directions for refreshing the HolisterSteir brand identity, finally landing on a style that's elegant and clean, transforming dense, technical data into something visually engaging.
We evolved the brand's typography from bold to a thinner, more elegant weight, and introduced a more natural color palette in place of the brand's previous bright lime green. Layered photography and hand-drawn illustration complement the updated typography, creating a sense of calm visual interest for the eye to rest on after reading through a dense data sheet.
To improve usability, we also developed a color-coded navigation system that organizes the catalog's sections. Visible along the edge of the page, this system uses color to help the reader easily flip through the book to the desired section
Hollisterstier Allergy Products & Supplies Catalog
The Result:
This catalog redesign has since shaped HolisterSteir's brand identity. The visual language and design system developed for the book have guided everything from event displays to the company's current website.
Credits:
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Art Director/Designer: Corey Harter
This catalog redesign has since shaped HolisterSteir's brand identity. The visual language and design system developed for the book have guided everything from event displays to the company's current website.
Credits:
Creative Director: Jesse Pierpoint
Art Director/Designer: Cody Thomas
Art Director/Designer: Corey Harter
