Banner and billboard teaser introducing the women's team.
Scope:
Ad Design
Merchandise Design
Brand Launch Campaigns
Ad Design
Merchandise Design
Brand Launch Campaigns
The Challenge:
As part of BKGD Creative, I helped introduce two professional soccer teams to Spokane: Spokane Velocity FC and Spokane Zephyr FC, USL Spokane's men's and women's clubs. Our team jumped in to support the launch of Spokane Velocity, and we also had the honor of branding the women's team, Spokane Zephyr FC.
Both teams needed teaser campaigns and a full year of ad design to build local buzz, sell tickets, and establish each club's identity in the market.
As part of BKGD Creative, I helped introduce two professional soccer teams to Spokane: Spokane Velocity FC and Spokane Zephyr FC, USL Spokane's men's and women's clubs. Our team jumped in to support the launch of Spokane Velocity, and we also had the honor of branding the women's team, Spokane Zephyr FC.
Both teams needed teaser campaigns and a full year of ad design to build local buzz, sell tickets, and establish each club's identity in the market.
Social media assets from the teaser campaign.
Social ad campaign for season ticket sale.
Starting 12 social post
Final score social post
Signing announcement social post
Signing announcement website banner
Goal stories post
The Solution:
I worked primarily on designing ad campaigns and developing templates for live, real-time social media graphics. Our ultimate goal was to help introduce both teams to a region that had never had a professional sports team, let alone two soccer teams. We developed creative that carried each club's identity across paid media, signage, and social. Ultimately, we set out to create fun, high-energy visuals that sold the "Forces of Nature" concept.
I worked primarily on designing ad campaigns and developing templates for live, real-time social media graphics. Our ultimate goal was to help introduce both teams to a region that had never had a professional sports team, let alone two soccer teams. We developed creative that carried each club's identity across paid media, signage, and social. Ultimately, we set out to create fun, high-energy visuals that sold the "Forces of Nature" concept.
Zephyr inaugural kit carousel post
Results:
The ad campaigns helped generate hype, and both teams saw nearly sold-out stadiums (5k capacity) for their opening games.
Spokane Velocity banner/billboard design
Rumble pack campaign ad asset set
Credits:
Companies: BKGD Creative, Power Marketing
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Cory Harter
Companies: BKGD Creative, Power Marketing
Creative Director: Jesse Pierpoint
Designer: Cody Thomas
Designer: Cory Harter
